Your cross-market team.
On demand.
Helping brands grow between China and Europe. We coordinate market entry, compliance, marketplaces and buyer development — with local support from strategy to execution.
The Challenge
Europe is not one market.
Entering Europe is not simply a matter of registering a company, opening a marketplace account or attending a trade show. Each country has its own commercial environment, consumer expectations, distribution structures, compliance requirements and platform conditions.
Most service providers handle only one part of this process.
The same fragmentation runs the other way — European brands entering China face the same gap between strategy and local execution.
Yuanix connects the parts, in both directions.
Three ways to work with Yuanix
Managed marketplace growth
Build your European sales channels with an external team. We coordinate account setup, localised listings, pricing, advertising and daily operations, while you approve key commercial decisions.
Service fee + sales commission · advertising budget agreed separately
Sales & distribution partnerships
Explore a local route to market through selected reseller or merchant-of-record arrangements. We agree the sales channels, customer service, invoicing and fulfilment responsibilities before launch.
Trade margin or agreed commission · subject to product and partner assessment
Consultancy & specialist support
Combine market-entry advice with a clear local voice. Alongside channel selection, pricing and technical support, we coordinate brand positioning, communication planning, multilingual editorial content, photography and video. Build relationships through media outreach, industry networks and purposeful events, with specialist delivery scoped to your project.
Hourly advice or a defined project scope
Connected support: compliance coordination, retail access, localisation, trade shows, buyer development and ongoing representation. For trade associations and business networks, we can also scope member communication, shared content and knowledge-exchange activities.
Find the right route for your business →We go where the product begins.
Tea gardens, rose-hip harvests, embroidery workshops. Every catalogue we bring to European buyers starts with a visit to the people who grow and make it — so we can speak for the product, and stand behind it.
The Platform
Yuanix acts as an external business unit for companies that need local execution without immediately building a complete in-house European/Chinese team.
