The freight layer behind every shipment.
Sourcing is the easy part. Moving the goods is where deals go wrong. So we run freight with New Rainbow Logistics (Dalian), a first-class NVOCC licensed by China's Ministry of Commerce. Ocean, air, sea-rail, barge, trucking, customs. One team books it, one team answers for it.
A forwarder built for direct shippers.
Most forwarders resell space they bought from someone else. New Rainbow works with shippers directly. That takes out the middle layer, the one where the price climbs and the service quietly gets worse. It is why a lot of exporters spend their week chasing problems instead of watching cargo move.
The people doing the work have been doing it a while. Five years minimum on the operations and documentation desks. And when port charges have to be paid before your money lands, they get paid first and settled later.
One route. One person to call. One invoice.
Two corridors, run differently.
Europe runs on rail and mature ports. Africa runs on direct calls, because transshipment is where a schedule quietly loses two weeks. Both sit inside the same network. One client can use both and still deal with the same team.
Weekly fixed-day sailings
Fixed weekly sailings, with the China to Europe rail link when the water is slow. Transit times hold steady into northwest Europe. Customs is mature at both ends, so paperwork is rarely what delays you.
Direct port calls
Direct calls, no transshipment. That is the whole point. Local people handle the documents and the inland leg, which is what really decides whether the cargo lands on time.
Four things we actually do.
From one shared pallet to a machinery set that will not fit in a box.
Standardised transport
Full container or shared. Volume moves around, so the booking flexes with it. Consolidation keeps the cost sane.
Specialised solutions
Oversized, hazardous, temperature controlled. Each one gets its own handling plan and its own compliance file.
Project logistics
Heavy engineering equipment and full machinery sets. Out of gauge, breakbulk, several modes in one move.
Customised routing
We look at the cargo first, then draw the route. Safety, speed and cost never all win. We tell you which one we traded.
Choose how much of the border you handle.
Coverage runs from DAP to DDP. Set the split of cost, control and risk against what your own people can clear at the far end. If you are new to a market, take DDP and sleep.
Space when space is scarce.
Peak season is a capacity fight. Long-term deals with the big lines settle it. We get allocation, we get rates negotiated at volume, and there is a named person on the carrier side when something breaks at 6pm.
Paperless, tracked and visible to all parties.
Orders, documents, tracking and messages sit in one place. Shipper, carrier and consignee read the same record. Nobody waits for a forwarded email.
Smart order management
Bookings process themselves. Peak season does not clog the queue.
Electronic documentation
No paper. Data goes across once, correctly, and clearance drops to minutes.
Full-journey visibility
Live tracking. Exceptions get answered 80% faster than on the old workflow.
Digital collaboration
Shipper, carrier and consignee, all in one thread.
Ten steps, one owner.
Built around the cargo, not the template.
One account specialist per client, picked for the sector.
Dedicated service
One specialist who knows your sector. Assigned to your account, there from first quote to final delivery.
Automotive
JIT timed to your line. Enough stock to keep building, not enough to tie up cash.
Cross-border e-commerce
FBA first mile at a price that leaves margin, fast enough to promise a date.
Energy equipment
Big equipment and dangerous goods, moved under the safety rules your industry gets audited against.
First-class qualification, in full.
Compliance is not a badge on the wall. It is the reason a container clears on a Friday afternoon instead of sitting until Monday.
Send us the lane, the cargo and the term.
Tell us where it goes and what is in it. Yuanix handles the European side. New Rainbow moves the box. The quote comes back on one page, with routing, term and payment all on it.