About Yuanix · 沅义咨询
One team between
China and Europe.
Yuanix is a Netherlands-based market entry consultancy helping Chinese brands operate in Europe — and European companies reach China.
Most market entry projects don't fail on opportunity. They fail on information asymmetry, the wrong entry route, and the gap between strategy and local execution. We close that gap: one coordinating team that connects compliance, marketplaces, logistics, branding and buyer development under a single commercial direction.
Linge specialises in China–EU market entry, channel development and cross-border operational setup. She works with brands, distributors, service providers and advisors to build every project on a compliant, realistic and scalable foundation.
Who we work with
Companies ready to operate in Europe, not just enter it.
- Established manufacturers
- Export-ready brands
- Consumer-product companies
- Food and beverage businesses
- Fashion and lifestyle brands
- Technology and electronics companies
- Brand groups & industry clusters
- Trade organisations
- International business-development teams
Particularly suitable for projects involving
- Multiple European countries
- Multiple sales channels
- Complex compliance requirements
- Marketplace and retail expansion
- Trade show and buyer development
- A lack of local European personnel
- A need for centralised project coordination
Why Yuanix
“The client is often left to connect the information, manage the suppliers, resolve conflicting advice and fill the gaps between different service providers.”
Yuanix provides the coordinating layer.
We connect strategic decisions with practical execution, bring in the right specialist at the right moment, and keep one commercial direction across the whole project — so you deal with one team instead of ten suppliers.
What we do · More than market entry
Prepare. Enter. Operate. Connect. Grow.
Prepare
Market assessment, entry route, product and regulatory compliance (CE, food, labelling, EPR) before you ship.
Enter
Company and tax setup, marketplace onboarding (Bol.com, eBay, ManoMano and more), logistics and customs.
Operate
Local representation, listing and content optimisation, bookkeeping and day-to-day coordination on the ground.
Connect
Buyer and distributor introductions, trade shows, sourcing trips and access to European trade associations.
Grow
Brand positioning, cross-cultural marketing and expansion into new countries, channels — or into China.
Our support team
Specialists in Europe and China, working as one team.
Behind every project is a network of trusted partners. Yuanix coordinates them for you — each brings deep expertise in one part of the journey.
European marketplaces & market development
End-to-end marketplace growth in Europe — strategy, content, pricing and fully managed operations on Bol.com, eBay, ManoMano, Leroy Merlin, Conrad and more.
25 years of international communications and sales across Europe. Trilingual (NL, EN, DE), with direct access to European buyer networks and a sharp sense of local buyer expectations.
Brand architecture, positioning and integrated marketing systems — supporting international brands entering China and Chinese brands scaling abroad.
Brand, design & retail experience
Branding, spatial and digital design — from the WHO IS SHE? installation at Modefabriek Amsterdam to art direction for Nasomatto and Orto Parisi.
Large-scale installations and retail experiences across Europe, including production design for BMW/MINI and SC Johnson.
Finance, legal & compliance
Bookkeeping, annual accounts, tax filings and clear financial oversight for SMEs, ZZP and start-ups setting up in the Netherlands.
Financial risk management backed by legal expertise — compliance, regulatory advisory, corporate structuring and risk mitigation.
China market · new media & live commerce
A Liaoning Province live-streaming e-commerce demonstration base working with 40+ platforms including Douyin, WeChat Channels, Xiaohongshu, JD, Tmall and Weibo. Full-funnel new-media campaigns, live-streaming and training for brands such as Unilever, Haier, Supor and Mengniu across 30+ industries.
Work with us
Tell us where you want to go.
We'll assemble the team.
A short call is enough to map your route, your gaps and the specialists you need.
Discuss your projectExplore our services