Market Support Team
Linge Li (PhD)
Based in the Netherlands, Linge specialises in China–EU market entry, channel development, and cross-border operational setup.
Through hands-on experience, she has observed that the primary challenges brands encounter when entering Europe or China are often not about the opportunity itself, but rather information asymmetry, flawed entry strategies, and a lack of alignment with local execution realities.
Linge works closely with local and international partners, including brands, distributors, service providers, and external advisors, to ensure that each project is built on a compliant, realistic, and scalable foundation.
Founder
TFE Agency is a Netherlands-based European marketplace specialist helping brands expand and optimise their sales across major online marketplaces in Europe. The agency delivers end-to-end e-commerce support, including strategy, digital infrastructure, content optimisation, pricing and product analysis, and fully managed marketplace operations to enhance brand performance on platforms such as Bol.com, eBay, ManoMano, Leroy Merlin, Conrad, and others..
Co-founder of TFE agency andMarket ExpertBob Boekema
Des Clark
Web Design & PhotographerDes Clark is a photographer and visual practitioner working across remote landscapes, mountain environments, and post-conflict regions. His work centers on visual storytelling that reveals the relationship between people, place, and resilience. He designs websites for non-profits, social enterprises and independent consultants.
Natascha Demmenie
BookkeeperNumeri Administratie specializes in financial management, accounting, and advisory services for SMEs, self-employed professionals (ZZP), and start-ups. As both financial advisor and organizational partner, Numeri enables clients to confidently outsource their full financial administration to experienced professionals.
The team focuses on accurate bookkeeping, annual accounts, tax filings, and clear financial oversight, while proactively advising clients to support informed financial decision-making. For entrepreneurs who handle their own bookkeeping, Numeri offers flexible support by taking care of annual reporting and compliance requirements.
Rudolf van Gerrevink
Legal finance consultantFinancial Services BV and its consultant Rudolph specialize in financial risk management supported by strong legal expertise. With many years of experience in risk control, compliance, and regulatory advisory, Rudolph helps organizations manage financial exposure and navigate complex legal and regulatory environments.
His in-depth knowledge of financial law, corporate structuring, and risk mitigation enables businesses to build robust frameworks for compliance, stability, and long-term security.
Rob Groot
Marketing and social media specialistA multilingual marketing and communication professional, writer, and visual storyteller with 25 years of experience across advertising, publishing, and corporate communications. Rob has worked on commissioned projects for organizations including Shell, Arcadis, Royal HaskoningDHV, Rittal, and EHEDG International. He specializes in engaging broad audiences around themes of technology, safety, sustainability, expertise, and innovation. Skilled at selecting the right words (English, Dutch, German) and the right visuals (photography, video) to achieve clear and effective communication goals.
Consenyu-宫商羽-Branding Agency
Contact: Yanbin CuiConsenyu focuses on brand architecture, market positioning, and integrated marketing systems that support long-term growth.
Its work covers the full journey from market entry strategy and product portfolio structure to content-driven branding, channel development, and execution.
Consenyu has supported both international brands entering the Chinese market and leading domestic brands seeking scalable market expansion, helping them build clearer positioning, stronger market narratives, and more effective growth pathways.
Janar Qiakan (PhD)
Contact:janar@yuanix.orgMost Chinese brands entering Europe do not fail because of the product. They fail because of the infrastructure around it: unsuitable carriers, compliance gaps, and logistics rates designed for buyers without local leverage.
With 7+ years of experience in European logistics procurement and an active supplier network spanning 10+ countries across EMEA — including carriers, customs brokers, warehouses, and fulfillment platforms — Janar helps Chinese brands build the operational depth that usually takes years to establish on the ground.
What Janar brings is not simply a contact list, but the judgment to match each brand’s SKU profile with the right carrier, navigate market-specific compliance requirements, and negotiate from a position of real local knowledge. Whether brands are launching on Bol, Zalando, Cdiscount, or building their own last-mile infrastructure, she provides the logistics strategy and execution support needed to scale in Europe.
Professor Zheng Luping is a senior expert in Guizhou specialty foods, Rosa roxburghii Tratt. industry development, health-function foods, and agricultural technology commercialization. He has led multiple national and provincial science and technology projects, holds several invention patents, and has published research papers on Guizhou Rosa roxburghii.
He currently serves as Director of the Guizhou Representative Office of the German-Chinese Cultural and Economic Association, focusing on European enterprise investment promotion, international cooperation, and the high-quality development of Guizhou’s specialty food and wellness industries.
He is also President of the Guizhou Specialty Food Industry Promotion Association, President of the China Rosa roxburghii Industry Research Institute, Vice President of the Guizhou Aging Industry Association, and a specially appointed expert for several provincial industry and research institutions.